Ball.
Park.
Together, they form the perfect union, the place we most want to be
and the place so many of us will be at again after a rugged winter of
repair, reflection and renewal.
But when you think about it, those two wonderful words easily could
be reversed and still reflect our typical experience with Major League
Baseball. Most of us park, and then watch some ball.
Parking in area lots is a key piece of the overall fan experience,
and one that usually flies under the radar. So now that Opening Day has
arrived, let's include a new player named Parking Panda in the introductions. It is about to emerge in conjunction with MLB.com as a game-changer.
"Parking is a huge part of the gameday experience, and anybody who
has driven to a game knows it can make for a terrible experience," said
Nick Miller, an Orioles fan who co-founded Parking Panda as a way to use
technology to make parking more efficient. "Many fans leave the house
without a good idea of where they're going to park or what they're going
to pay ahead of time. The result is that we end up stuck in traffic and
circling the block passing 'lot full' signs.
familiar lot, pay an arm and a leg in cash to the attendant, cross our
fingers and hope that our car will still be in the same condition when
we return from the game. At the end of the game, you brace for the
inevitable line of cars you're going to have to wait in to get out of
the lot. You even often see droves of fans leaving the stadium early --
games that they paid good money to see and enjoy -- just to avoid the
rush to the parking lot.
"We at Parking Panda recognize that parking can be a huge problem,
and we want to help fix this so fans can get back to enjoying the game."
Parking Panda is growing quickly across North America for widespread
event parking, including baseball, and it is a win-win because it also
help lot owners sell their inventory while alleviating headaches for
fans. It solves many of these problems by allowing you to view and
purchase all of your parking options ahead of time. You can view all of
the locations on a map and decide what you want to pay and where you
want to park, with real-time prices and inventory for each parking
location.
Once you select a location, it's easy to purchase online or on the
go. You are instantly emailed a confirmation that guarantees access to
your selected location and serves as your payment. With Parking Panda,
you know where you are going and what you are paying ahead of time. It
might have even helped comedian Steven Wright, who once said: "I used to
work in a fire-hydrant factory. You couldn't park anywhere near the
place."
"We're very excited to be working with MLB.com and various teams this
season to redefine the gameday parking experience," Miller said. "We
have a dedicated in-house customer service team, so we encourage fans to
contact us with any feedback so that we can continue to grow our
service to make their gameday parking as hassle-free and easy as
possible."
Miller grew up around Baltimore, and he
remembers attending Orioles games from an early age, when his family
would drive around looking for parking. The idea for the company was
sparked in college when he and his roommates had an unused driveway; it
got him thinking about unused spaces in lots and garages and how he
could use the technology to make parking more efficient. As the idea
evolved, Miller reflected on the games he attended as a kid and how
technology could really revolutionize the parking industry by managing
and optimizing yield for all of their parking inventory.
Miller started the company three years ago with Adam Zilberbaum, and
its 20-person full-time crew is based in Baltimore, with a satellite
office in New York. It has grown into one of the leading parking
aggregation and reservation platforms in the nation, listing more than
two million parking spaces in more than 75 cities. Parking Panda also
partners with many large events, venues and professional sports teams
across the country to allow their customers to purchase guaranteed
parking in advance.
"Our ultimate vision is one centralized platform that eliminates all
of the uncertainty and headaches caused by parking on gameday," Miller
said. "In the near future, we envision that our platform will feature
all of the parking options for a stadium so customers can see every
parking option ahead of time. If you're a family with young children and
don't want to walk too far, you can reserve a guaranteed spot close to
the stadium. If you're a 20-something looking to save some money and
avoid traffic, you can select a cheaper parking location a bit farther
away.
"The best part for everybody, though, is that the prices and
availability are all guaranteed, regardless of whether you park at the
stadium or a third-party location. There is going to be a lot less
traffic and congestion, because everyone knows where they're going ahead
of time, and deeper integration on-site means eliminating the need for
hang tags, cash transactions and anything else that slows down getting
cars in and out of the location. And customers are also going to save a
lot of money, because they can now compare all of the available prices
ahead of time."
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