According to KnowYourMeme.com, it all started back in 2012. Even if some think it's played out, people can’t help but share the “It’s Gonna Be May” meme when the end of April comes around. Typically, it usually features an early 2000s picture of Justin Timberlake when he was still in 'Nsync.
"It's Gonna Be Me" was released in 2000 and was the second single off of ‘Nsync’s second album “No Strings Attached." Of course back then YouTube had not even been created, but after the site had been up for a few years, the video was officially uploaded to the NSYNCVEVO YouTube Channel on October 24th, 2009. Since then it has garnered more than 20 million views.KnowYourMeme.com attributed the Tumblr user amyricha with first starting the meme after she apparently posted a picture of Justin Timberlake a la 2000 with the caption: “It’s gonna be May” back in January 2012. Many thought the joke was humorous because it’s poking fun at the way Timberlake sings “me.” In the song it sounds like “May.”
The meme spread after Buzzfeed apparently posted a picture of an April calendar in March 2012. On April 30 is a picture of Timberlake and the now-infamous “It’s gonna be May” line. But the gag doesn’t stop with memes. It was also turned into a video after YouTuber Aaron Ochoco apparently published the video in April 2012.
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