Friday 9 May 2014

Michael Sam, who could become first active openly gay NFL player, signs endorsement deal with Visa

Michael Sam, who could become the first active openly gay NFL player, has signed his first endorsement deal.
Visa partnered with Sam, according to an ESPN report, and on Thursday -- the first day of the NFL draft -- the company posted a video spot featuring the SEC Defensive Player of the Year to its YouTube account.
The video shows Sam bench pressing while a voiceover asks that people judge him for what he does on the field. The Missouri defensive end had 11.5 sacks, 19 tackles for loss and forced two fumbles during his award-winning season.
"We felt that Michael's story was a perfect fit for our 'everywhere' campaign, which is meant to inspire people to reach their own personal goals and aspirations," Visa's chief marketing officer Kevin Burke told ESPN.com. "We wish Michael the best on and off the field as he embarks on the next chapter of his life."

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